Digital wallet passes

To keep membership present on the guest’s phone, and to put booking confirmations and event tickets where guests already look, with no app to install.

A guest’s loyalty pass is added to their Apple or Google Wallet, sitting alongside their boarding passes and bank cards. The pass is styled with the venue’s brand kit and carries the guest’s points balance, their name, the year they became a member, and a member QR code.

That QR code is the guest’s identity in venue: staff scan it to award points and to redeem rewards. As points are earned and rewards are claimed, the balance on the pass reflects the change, so there is nothing to download and nothing to lose in an app store.

Booking confirmations become passes too. Generated from the venue’s brand kit, a booking pass carries the date, time and party size, updates itself when the booking changes, and surfaces a reminder on the lock screen ahead of the visit, so fewer tables go unfilled. Ticketed events issue a pass per guest, scanned at the door or matched against the door list. Loyalty balances and rewards on a pass update in real time, and pass downloads can be measured.

• The wallet pass is a delivery surface for the same balance held on the guest profile.

• Scanning the member QR both earns points and redeems rewards, so one code does the whole job.

• No app download is ever required of the guest.

• A booking pass updates itself when the booking is amended, so the guest always holds the current details.

See also:

• How it works

• Rewards, vouchers and redemption

• Automated rewards and enrolment