How is deliverability handled?

Emails send from the venue’s own verified address with an authenticated domain (DKIM), which improves delivery, though no one can guarantee the inbox.

What does email tracking show?

Delivery, opens and clicks, including which link was clicked, a click-map over the email, and the most engaged contacts.

Is revenue measured or estimated?

Estimated. You set a spend-per-head figure, and where bookings are connected the report shows booking impact such as covers and estimated revenue.

What happens when someone unsubscribes?

They are dropped from future sends; unsubscribes and opt-outs are honoured.

Is SMS tracked like email?

SMS reports delivery and opt-outs, but does not track link clicks the way email does.

Can I stop a specific address ever being emailed?

Yes. Add it to the block list from the marketing screens. An allow list works the other way, for addresses that should always be permitted.

Product reference · Email & SMS

Delivery, tracking and consent

Sends go only to guests who opted in, deliver from a verified address, and report opens, clicks and the bookings that followed.

~2 min read

When you'd use it

To understand deliverability, measurement and the consent rules behind every send.

How it behaves

Emails send from the venue’s own verified sending address, and only reach guests opted in to email; SMS only reaches guests opted in to text. The platform runs the sending infrastructure, manages bounces, and helps authenticate the sending domain with DKIM so more mail lands where it should.

Email tracking records delivery, opens and clicks, down to which link was clicked and a click-map over the email, plus the most engaged contacts. Where bookings are connected, the report estimates the covers and revenue a send drove from a spend-per-head figure you set. SMS reports delivery and opt-outs.

Two lists sit alongside the consent gate: a block list of addresses that must never be sent to, and an allow list of addresses that are always permitted, both managed from the marketing screens.

Analytics and ad platform integrations

Links added to an email carry UTM tags automatically: the campaign as the UTM ID, the campaign type as the source and “stampede” as the medium. Google Analytics 4 (GA4), or any analytics tool that reads UTM tags, can then attribute a visit or a booking to the email that sent it, with no links tagged by hand.

Add a GA4 measurement ID and a Meta (Facebook) pixel ID in a venue’s booking settings, under Tracking, and the booking flow reports each step to both: searching for availability, choosing a slot, starting checkout and completing the booking. A completed booking reaches GA4 as a purchase and Meta as a Purchase, with a value estimated from the venue’s average spend per cover multiplied by the party size. Google Ads click IDs are kept through the whole flow, so a booking can be credited to the ad click that started it, and Google Ads and Meta can optimise on booking value rather than clicks.

The booking value sent to GA4 and Meta is an estimate, not measured takings. Events are sent from the guest’s browser, so ad blockers and browser privacy settings can stop some of them reaching either platform.

Configuration and options

Verified sending: Emails send from the venue’s own authenticated address.
Consent gate: Email to email opt-ins, SMS to text opt-ins only.
Email tracking: Delivery, opens, clicks, link detail, click-map and top contacts.
Estimated impact: Covers and revenue estimated from a spend-per-head figure.
SMS tracking: Delivery and opt-outs.
Allow and block lists: Addresses always permitted or never sent to, managed from the marketing screens.

Good to know

Deliverability also depends on the sending domain being authenticated; no one can promise the inbox every time.
Revenue figures are estimates from a spend-per-head figure and connected bookings, not measured takings.
Unsubscribes and opt-outs are honoured, so a guest who withdraws is dropped from future sends.