Create Meta custom audiences from your guests

Turn a Stampede segment into a Meta custom audience, so your guest data powers your Meta ads.

1 min read · Updated 21 October 2026

In short: in Meta, open an ad account, click Create from segment, then Create next to the segment you want.

Customers

Marketing

Audiences

Before you start

Meta must be connected, with at least one ad account. See connect Meta.

Go to Marketing › Meta, with Ad accounts showing in the menu at the top.
Click View on the ad account you want to use.
Under Custom audiences, click Create from segment.
Click Create next to each segment you want, then close the window.

your segment becomes a meta audience

You see Audience created, the button changes to Added, and the audience shows under Custom audiences.

No editable segments to sync. means you have no segments that can be used. Build an audience first.
Failed to create audience: check you see Connected to Meta, then try again.

Email support at agent@stampede.ai with:

A segment can only be added to the same ad account once.
Only audiences linked to a Stampede segment show at first, and Show all lists the rest, marked Not Stampede.
Only Admin, Moderator and Marketing can see Marketing.