Build an audience to send to

Build a group of guests from conditions such as visits, tags, birthdays or email activity, preview who matches, then use it in campaigns.

1 min read · Updated 21 October 2026

In short: click New audience, add a quick start or your own conditions, click Preview, then Save.

Customers

Marketing

Classic Audiences

Audiences

Build an audience

Go to Marketing › Audiences.
Click New audience.
Type a Name you will recognise.
Pick one of the Quick starts, such as Lapsed regulars (no visit in the last 90 days) or Birthday this month. Or click Add condition, pick a condition and fill in its details.
Add more conditions to narrow it. A guest must match every condition.
Click Preview. You need to preview before you can save.
Click Save.

Marketing

Add condition

each condition narrows the audience

It shows on Audiences with counts under Data, Email and SMS. The refresh button on its row updates them.

Deleting an audience does not delete any guest data.
If your menu shows only Classic Audiences, your account uses the older builder, marked Deprecated.
You can make an audience from a campaign report too, from the guests who opened or clicked.
To download one, click the three dots, then Export data. See export your guest data.
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