- Overview
Tags
Lightweight labels on a guest profile that slice your guests by intent or segment.
What is it?
Tags are simple labels on a guest profile. They let your team — or an automation — mark guests by intent (#vip, #do-not-contact, #engaged-last-30d) without changing anything structural underneath.
Tags are simple labels on a guest profile — VIP, Regular, Coeliac, do-not-contact — that your team or an automation can set. A tag is a fixed fact that sticks to the guest; a segment is a group that recalculates itself. Use a tag when you want a label that stays put.
Tags can be applied by hand, automatically from a booking, or by a rule, and they can carry an expiry so transient labels fall off cleanly. Once a tag is on a guest, automations can act on it — greet a VIP, double-check an allergen, hold a table for a regular.
Three kinds of tag
Manual
Applied by your team from a guest’s record in the console.
Automatic
Set by an automation on segment entry, a tier change or a campaign action.
Auto-decay
Carries an expiry, so transient intent like “engaged-last-30d” falls off cleanly.
Common tag patterns
A small library of useful conventions used across Stampede customers.
- #vip
- Manual marker for your high-value or high-touch guests.
- #do-not-contact
- Hard suppression — overrides all consent on every channel.
- #engaged-last-30d
- Set when a guest visits, opens or clicks; expires after 30 days.
- #at-risk
- Set automatically when churn risk climbs and recent visits are sparse.
- #walked-in
- Set on a guest’s first identified walk-in, so welcome flows can target them.
Connected pages
FAQs
See Tags running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.