- Overview
Relationships
How a guest connects to their visits, bookings, spend and consent — and how that answers real questions.
What is it?
Relationships are the connections between the parts of a guest profile. They’re how Stampede answers questions like “which guests visited three times in the last 30 days and are opted in to email?” — instantly.
Relationships are the connections between the parts of a guest profile — who visited, who booked, who paid, who opted in, who redeemed a reward. They are how Stampede answers questions like “which guests visited three times in the last 30 days and are opted in to email?” instantly.
Those connections carry detail of their own: the link between a guest and a venue holds their visit count, first and last visit, and total spend, all updating as things happen. Because that lives on the profile rather than being recounted on the fly, segments read it instantly, even across a large estate.
How a guest connects
- Visited
- Links a guest to a venue, with the time — and rolls up into their visit count and last visit.
- Booked
- Links a guest to a booking when a reservation is made; updates on a no-show or cancellation.
- Paid
- Links a guest to an order when the till settles a tab, and adds to their total spend.
- Opted in
- Records a guest’s consent — one per channel, tied to the exact wording they agreed to.
- Redeemed
- Links a guest to a reward — gift cards, loyalty rewards and promo codes.
- Tagged
- Links a guest to a label, added or removed by your team or an automation.
Question → answer
“VIPs who haven’t visited in 90 days”
Guests tagged #vip with no visit in the last 90 days.
“Guests in 4-tops spending £40+”
Guests whose bookings are for four or more, with average spend over £40.
Connected pages
FAQs
See Relationships running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.