- OverviewMarketing workflows
Segments
Saved groups of guests, built over live data — use one anywhere: campaigns, journeys, AI prompts, dashboards.
What is it?
A segment is a saved group of guests, built from their live profiles. Build it once, name it, and use it anywhere — campaigns, journeys, AI prompts, dashboards.
A segment is a saved group of guests built from their live profiles — describe the group in plain English and the rules build themselves, with no queries to write. Build it once and reuse it across campaigns, journeys, AI prompts and reports.
A live segment refreshes every time you use it, so membership reflects what is true right now; a fixed segment freezes the list when you need the exact same audience across several sends. Segments can read anything on the profile — visit history, spend, tags and AI predictions — and suppression groups layer on top of target groups.
What a segment is — and isn’t
- ✓A live group built from your guests’ current profiles.
- ✓Always up to date — membership is whatever’s true right now.
- ✓Reusable across campaigns, journeys, prompts and reports.
- ✓Composable — suppression groups layer on top of target groups.
- ✕A static list you re-run every night.
- ✕Tied to one tool or one campaign.
- ✕A SQL query an analyst has to write for you.
- ✕Built from a stale copy of your data.
A handful of useful starting segments
Lapsed regulars
More than 5 visits, none in the last 90 days, opted in to email.
High-spend VIPs
Predicted lifetime value over £1,500 and tagged #vip.
New & engaged
First visit in the last 30 days, opened an email in the last 14.
At risk
High churn risk with over £200 spent.
Connected pages
FAQs
See Segments running on your venues
Thirty minutes is enough. Book a demo or send a question — both routes land on the same team.