Marketing
Read your email campaign report
See how a sent email performed: deliveries, opens, clicks, bounces, unsubscribes, link clicks and the bookings it led to.
1 min read · Updated
In short: click a sent campaign in Email Campaigns to see its deliveries, opens, clicks, bounces and unsubscribes.
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Open a report
- Go to Marketing › Email Campaigns, then click a sent campaign's name, or Reports on its row.
Reports: PerformanceA drawing of a report with its totals and a chart over time, with Performance marked.
Reports
Performance
Reports
Performance
What it shows
- Performance: percentages for Delivered, Open rate, Click rate, Bounced and Unsubscribed.
- Engagement: the counts, such as Sent, Unique opens, Unique clicks, Total opens and Total clicks.
- Link performance: clicks for each link.
- Most engaged contacts: guests who opened and clicked most. Click one to see their profile.
- Booking impact: Bookings, Covers, Est. revenue, Unique customers and Avg party size once guests book after receiving it. It only appears if your account includes bookings.
- Customers, Engagements and Failed: the guests behind the numbers.
Check it worked
Click the refresh button at the top to load the latest figures.
Good to know
- A high Bounced figure can point to a sending problem. See emails going to spam.
- The button next to Unique opens or Unique clicks creates an audience of those guests.
- View email shows the email that was sent.
- The three dots at the top give you Save as template, Download CSV, and Open in browser when the campaign has a share link.
- Only Admin, Moderator and Marketing can see Marketing.
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