Create and manage Square customer groups

Create, rename and delete Square customer groups from Stampede, so you can target discounts at the right guests.

1 min read · Updated 21 October 2026

In short: in Customer Groups, click New group, enter a Name, then click Create. It saves to your Square account.

Venues

Square POS

Square Loyalty

Customer Groups

Traces

Ordering

where to find it

Before you start

Square must be connected. See connect Square.

Go to Square POS › Customer Groups. With more than one Square account, pick one in the Square account picker at the top.
Click New group, enter a Name, such as VIP guests, then click Create.

New group

NameVIP guests

Create

it saves to your square account

Rename: click Edit on its row, change the Name, then click Save.
Delete: click the bin button on its row, then Delete. This permanently removes the group from Square and cannot be undone.

You see Group created, Group updated or Group deleted.

No Square accounts are connected to this organisation. Connect Square first.
Group name is required means the name was left empty.
Failed to create group, Failed to update group or Failed to delete group means it did not go through. Try again in a few minutes.

Email support at agent@stampede.ai with:

Groups belong to the whole Square account, not one venue, so this page has no venue picker.
You can limit an automatic Square discount to customer groups. See create Square discounts from Stampede.
Only Admin, Moderator, General Manager, Bookings Manager, Marketing and Reports can see Square POS.