The Trattoria & Bar Group
The Trattoria & Bar Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from traditional Northern Italian Trattorias and are popular amongst both locals and visitors.
- Chris Hughes
- Co-owner
- Published
- Reading time
- 2 min read
- Industry
- Restaurants
- Group
- The Trattoria & Bar Group
Overview
The Trattoria & Bar Group is a family-run restaurant group that currently operates 3 Italian restaurants and one pub in the London area. Their venues aim to create an authentic feel from traditional Northern Italian Trattorias.
The Trattoria & Bar Group uses Stampede to grow their mailing list and build a loyal customer base through targeted marketing.
The Challenge
Most hospitality venues offer free Wi-Fi access. Whilst this benefits customers, businesses are often missing out on a massive data capture opportunity. Before Stampede: “There wasn’t a real strategy for capturing people’s email addresses. But I was seeing data capture done through Wi-Fi more and more in other venues.”
The Trattoria & Bar Group used to get customer details mainly through competition entries and via their website, which left them with a rather slow-growing database.
The Solution
Since implementing Stampede Guest Wi-Fi, The Trattoria & Bar Group has grown a database of over 17,500 records within 5 months. They’ve also boosted their Instagram following — Wi-Fi customers are automatically redirected to their Instagram accounts.
They switched from Mailchimp to Stampede for email marketing: “I’m very happy with Stampede, it seems more sophisticated than Mailchimp.” The group saw a +£15,800 return visit ROI from 9 email campaigns promoting their regular events, such as their popular Supper Clubs.
They also use automated emails to get more reviews — customers automatically receive a review request post-visit.
Coming Up
The Trattoria & Bar Group have recently sent their first SMS birthday offer campaign using Stampede. “Customers are now happy to receive text messages and they’re responding to them. I’m keen to see the impact.”
Stampede will ultimately help me get more in touch with my customers. Especially as we grow, Stampede is invaluable for our restaurants.” — Chris Hughes, Co-owner
See Stampede in action
Find out how Stampede could help your business grow like The Trattoria & Bar Group.